Story
The Power of Reviews in Local SEO
Walk down any high street and you can see the invisible hand of online reviews guiding foot traffic. A café with a chalkboard of flat whites might be empty, while the one next door hums because its Google rating sits at 4.6 with a couple of kind words about the gluten-free brownies. That gap is where Local SEO lives, and reviews are its heartbeat. Search engines are trying to model human trust. Reviews are a tidy, scalable proxy. They tell Google and Apple Maps who does
Read story →
Read more about The Power of Reviews in Local SEO